Excerpt from Annie Sartor’s “Pinkwashing on a Grand Scale” at Breast Cancer Action.
Many of the products that fall under the ACC [American Chemistry Council] or Procter & Gamble brand umbrellas are the very same products that are marketed and sold to consumers as pink ribbon products during Breast Cancer Awareness month each October. That’s right! Products containing chemicals that may be harmful to our health sold in the name of supporting women with breast cancer.
An excerpt from Barbara Ehrenreich, Slap on a pink ribbon, call it a day
It’s not just that abortion is deemed a morally trickier issue than mammography. To some extent, pink-ribbon culture has replaced feminism as a focus of female identity and solidarity. When a corporation wants to signal that it’s “woman friendly,” what does it do? It stamps a pink ribbon on its widget and proclaims that some miniscule portion of the profits will go to breast cancer research. I’ve even seen a bottle of Shiraz called “Hope” with a pink ribbon on its label, but no information, alas, on how much you have to drink to achieve the promised effect. When Laura Bush traveled to Saudi Arabia in 2007, what grave issue did she take up with the locals? Not women’s rights (to drive, to go outside without a man, etc.), but “breast cancer awareness.” In the post-feminist United States, issues like rape, domestic violence, and unwanted pregnancy seem to be too edgy for much public discussion, but breast cancer is all apple pie.
Buddha practices non-attachment to breast cancer.
Or, perhaps, to breasts.
I ask which; he only smiles.